A BURST OF FIRSTS: FILMS AND FOURTH CELEBRATION DEBUT AT AMERICAN TOBACCO

Free Movie and Music, July 2 and 4. Burt's Bees, FOX 50 and Full Frame Join the Fun.

(DURHAM) -- Two entertainment extravaganzas debut at American Tobacco this weekend. On Friday, July 2, Movies on the Lawn takes its first bow with the acclaimed, "No Impact Man." And on Sunday, July 4, American Tobacco salutes Independence Day with Red, White, Blues & Bluegrass.

Both events promise to become traditions, and mark downtown Durham's emergence as an entertainment destination.

Roll'em

Movies on the Lawn, presented by The Burt's Bees Greater Good Foundation, offers four free films about living more sustainably -- often with a twist. The series represents a first ever collaboration between Burt's Bees, The Full Frame Documentary Film Festival, FOX 50 and American Tobacco. Catch the films on the lawn at American Tobacco, 9-11pm, on Friday, July 2, July 9, July 16 and August 6.

Following in the footsteps of American Tobacco's terrifically successful Music on the Lawn events, the movie series kicks off Friday, July 2 with Laura Gabbert and Justin Schein's "No Impact Man." New Yorker Colin Beavan turns off the electricity, stops making garbage, gives up TV, taxis and take out, and becomes a walking, bicycling, composting citizen, taking his baby daughter and retail-obsessed, television-addicted wife with him.

Other features include the award-winning "Waste Land" (July 9) and the much buzzed about "Gasland" (July 16) You can learn more about the movies at http://www.fullframefest.org/events.php.

Four for the Fourth

On Sunday, July 4, American Tobacco offers four exciting ways to celebrate America's independence.

Feast on a hamburger, corn dog or even a Cuban sandwich at one of American Tobacco's delicious restaurants starting at lunch on Sunday. Tyler's Taproom, Cuban Revolution, Mellow Mushroom and Tobacco Road offer a family feast all day.

Once the last french fry is gone, stick around for Red, White, Blues & Bluegrass starting at 4 p.m. The free festival will take place at the American Tobacco amphitheater below the historic Lucky Strike tower. Kick off your shoes and dance on the lawn to the tunes of the Bethesda Bluegrass Band, Mandolin Orange and Triple Fret!

If the thrill of the game suits your style, make sure to pick up a ticket to the Durham Bulls game against the Gwinnett Braves starting at 7:05 p.m.

And, as the day winds to a close, enjoy the fireworks provided by the Durham Bulls. Make sure to arrive early as space is limited and there is no guarantee of a spot to view the show.

ABOUT AMERICAN TOBACCO

American Tobacco offers one million square feet of premium office space in a historic factory setting bustling with restaurants and businesses. The campus serves as a bridge from Durham's past as one of the Tobacco capitals of the world to its present and future as a knowledge, science and medical capital.

Capitol Broadcasting Company, Inc. (CBC) owns American Tobacco Campus. CBC is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, Microspace, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.