Durham, NC sparks a Tobacco Road business revival

"Launching a beverage start-up in a saturated market, dominated by the Red Bulls and Monster Energy drinks of the world, isn't for the faint of heart.

But Tatiana Birgisson never set out to take on the beverage giants. She did so quite by accident, when the now 25-year-old developed her brand—Mati Energy, a healthy caffeinated energy drink—as a student at Duke University, brewing teas in her room to combat fatigue while taking several antidepressants in 2012."

Read more at CNBC.

 


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